Have you thought beyond a great looking website?

You’ve just completed your dream website, and now it’s LIVE.

Wow, it looks amazing!

You’ve announced it to your friends and on social media platforms that it’s now LIVE, gaining some traction and visitors. The hype has kicked in, and it’s an awesome feeling. But eventually, you notice something after a while… does anyone really get to see it?

Before we jump into how to get your website seen, let’s talk about some stats.

The average person spends 2-13 seconds on a new website unless they see something that’s worth continuing the scroll or looking through. Attention spans are shorter than ever, and people form snap judgments about websites within milliseconds.

That’s why that initial visual impact is crucial. Your website needs to be visually appealing, align with your brand, have a clear layout, high-quality images, and a user-friendly interface. Think of it like a beautifully designed storefront that entices people to step inside.

Here are some elements to consider if you want to get seen and in front of your target audience.

Is Content Really King?

Aesthetics are just the appetizer. The real substance lies in your content. It needs to be informative, engaging, and relevant to your target audience. Offer valuable insights, solutions to their problems, or simply entertain them with compelling stories. Remember, people crave content that resonates with them.

SEO – The Search Engine Spotlight

Speaking of search engines, they’re like the bouncers at the club – they control who gets seen/enters and who doesn’t. That’s where search engine optimization (SEO) comes in. By strategically using relevant keywords and optimizing your website structure, you can help search engines understand your content and rank it higher in search results. Think of it as getting your website the VIP pass to the top of the search engine listings.

Keywords – The Targeting Game

Keywords are like the bullseyes you aim for to attract the right audience. Researching and incorporating relevant keywords throughout your website, from page titles to meta descriptions and content itself, tells search engines exactly what your website is about and who it’s for. This way, when people search for those keywords, your website has a higher chance of popping up in their results.

An added bonus – Builds Trust and Credibility

Ranking high on search engines, especially organically (without paid advertising), sends a powerful message to potential clients and/or customers. It says, “Search engines trust us to be a valuable resource,” which, in turn, translates to trust and credibility for your business. People are more likely to do business with a company they perceive as authoritative and reliable.

Lucky for you, this is the reason why I developed an all-rounder approach. By providing a comprehensive suite of services from one destination, and as a Business Consultant specialising in Marketing, I can connect the dots between them all and really help you understand your ideal customers and/or clients’ behaviours and psychology. If you would like to discuss your online presence, receive a comprehensive audit, please reach out to me to discuss your needs and organise an appointment.

So, to recap, it’s a beautiful combination of design, content, SEO, and targeted keywords that will get your website noticed and keep visitors engaged. Remember, it’s not just about throwing up a website and hoping for the best. It’s about crafting a strategic online experience that resonates with your audience and helps your business thrive.

P.S. If you read up to this point… I clearly got your attention 😉